Where are you trying to go?
If you and I don’t know where we are going; if we don’t figure out where we want to end up in 1, 3 or 10 years, we probably won’t get there.
It’s one thing to get enough clients, jobs, sales to finish the quater in the black.
But you need a different strategy for long term success. I believe you have to have a long term strategy, not only for long term success, but to maintain vision and a clear mind. I hate feeling, as my grandma used to say, “like a chicken with its head cut off.”
So, today I am sitting down today to map out where I want to go and re-map out what I need to do and want to do to get there. Things have been a bit muddled lately. Whenever the mind (and schedule) gets muddy, it is best to examine what my goal is and what I am doing to get to my desired destination.
Do you feel a bit overwhelmed and loss in a pile of to-do?
Take an hour today and write out a map of your goal and what you are doing to get there. You’ll be glad you did.
- Figure out where you want to go.
- Evaluate what you are doing.
Is your current activity helping you get to your destination? If not, you may want to reconsider your activities. It’s not enough to stay busy. Your actions must directly correlate to productivity.
That means: selling, building up your expertise so customers come to you and selling. No, that is not a typo! If you aren’t selling, you aren’t going to be in business much longer.
- What needs to change?
What kind of course correction do you need: small or big? Sometimes we just need an adjustment. Other times we need a new route all together!
What can you do to get on track to your business?
- Start and consistently maintain an e-zine.
- Start a print newsletter.
- Create a new product to launch and sell
- Follow up with your current customers. Were they happy with your service? What could you have done better? Do they have more work?
You get the idea.
Now it’s your turn. Start doing it. Do it today. Time goes by too fast as it is. Our good intentions don’t count. Only action that produces results!