What do you think was one of the most well-liked ideas? Taking a cooking class together.
I was assigned the task of looking to find a restaurant or establishment that teaches cooking classes. The one condition was that the cost of the class wouldn’t break the bank.
You know what? I couldn’t find many cooking classes available. There were few places we knew of in our semi-large city offering classes. We finally came up with a specialty food store, the new Whole Foods recently added to the area, as a place offering classes.
Our dilemma gave me an idea. If you are a restaurant, food boutique or other specialty store, have you considered offering classes or workshops in your field of specialty? Have you considered teaching? Think of the benefits:
- Adapt class times to your off hours.
- Market to the people who already come to your restaurant. Offer a group discount. (Women especially love to do things in a group).
- It’s seen as an investment by the home chef, who may be more likely to spend $35 on a class she can learn valuable skills from, than indulge in a $35 meal.
- Bring attention (free marketing) to your restaurant.
- Give your staff variety and confidence in promoting their skills. Many chefs love to teach. It’s a way for them to talk about what they love to people who love to learn about cooking, decorating and hospitality.
- The option to teach stand-alone classes or a series of classes.
Summer time is especially hard for restaurants and food and décor boutiques. It is between major holidays and home re-decorating seasons. So, what are you doing to boost your personal economy?
What kind of out-of-the-box business ideas are you starting to help boost your business?
In addition to ways you can promote your new teaching business, think about how it might be a benefit to your future students. Just consider the following characteristics of the home chef and baker:
- Curious: Loves to learn and invests in cooking utensils, cookbooks, and special foods and spices to experiment with
- Goes in groups: The female home chef is very likely to bring a few (or a group) of her friends along!
- Natural Promoter: If she loves it, everyone is going to know about it!
Would this person enjoy learning a new skill from you? Studies tell us more people are staying home and cooking in as a way to save money and eat healthier.
You can help people eat better at home by teaching them how to prepare food better.
Jim Rohn is famous for saying, “If you help other people reach their goals, they’ll help you reach yours.”
There is nothing a home cook enjoys more than mastering a new, delicious recipe to enjoy and share with family and friends. And Jim is right. If you help home chefs out, many of them will help you out. Interested in learning how to start teaching a class from your restaurant?
Send a note to me via the Contact Page to take advantage of a new promotion I am offering! Don’t think teaching is right for you? What other off-the-cuff ideas could you do to bring in more income and help your food-biz soar?